You already create or manage LinkedIn content for clients, and LinkedIn is core to how you help them.
FOCUS THE LENS
Guarantee your clients' LinkedIn content gets seen by their ICP
I run simple Thought Leader Ads campaigns for LinkedIn content providers and consultants so they can get better outcomes for their clients and then charge higher prices.
Let's have a drink
This is for you if…
Your clients ask for reach and pipeline — not just a stack of posts they hope someone sees.
You don't want to become a paid-ads specialist yourself, but you need distribution in your offer.
The insight
Most B2B services have a target audience of 1K–50K people. There are 257,000,000M US LinkedIn users; the odds of reaching the target audience organically are very low.
The problem
Your price is tied to how much inbound your content produces, and that inbound depends entirely on something you can't control: organic reach.
Clients churn because they don't see results from posting content
Reach largely depends on the algorithm and how much of your ICP already sits in the client's network, not on how strong the content or positioning is. When results don't come, the client concludes either your work is the problem or LinkedIn is not for them.
Without consistent results, you struggle to increase your pricing
When your price is anchored on content deliverables, you get commoditized. Prospects compare your valuable work to other content producers, tools, or AI. Results justify premium pricing, but organic alone can't replicate them consistently.
Your thoughtful work doesn't get the results it should
You can get the positioning and message exactly right and still watch nothing happen. Worse, to get any reach at all, you end up sacrificing the very message that sells, like posting selfies and personal updates instead.
The solution
Guarantee your clients' content gets seen by the right people from Day 1, and repeatedly over time
Why build an audience over months when you can build it today?
Let's have a drinkHere's what it looks like for each client…
Step 01 — List
We build a niche list of the right 1K–50K people using Clay
As niche as founders of companies that sell cannabis-related products on the east coast of US or heads of DEI in environmental services with 50–200 employees. If you can describe it, we can likely target it.
Niche audience list1,842 contacts
Full name
Job title
Company
A•••• B••••
Group VP of MedLar Sales
CDW
C•••• K••••
VP of Marketing
Optiv
S•••• L••••
Vice President Marketing
Fortinet
J•••• P••••
Vice President of Sales
Cognizant
M•••• R••••
VP of Partner Sales
Deloitte
✓ Enriched & verifiedClay-ready export
Step 02 — Funnel
We define a funnel structure aligned with the client's service and offer
A short questionnaire lets me analyze what your client sells, which of the 3 funnel types is needed, what CTA is best, and which content is needed — aligning frequency, timing, and budget proportions.
Campaign architecture2 proven paths
Always-on nurture
1 self-qualifying post
Post 1Post 2Post 3Post 4Post 5Post 6
Offer page or DMs
Direct response
Self-qualifying hook
Deepens problem
Drives decision
Offer page or DMs
Step 03 — Content
We choose the content your client is already posting that matches the criteria for success
We identify which posts are worth putting media behind, so the message that actually sells is the one that gets the reach. If components are missing, I advise on small edits or what content is needed.
Content selected to boost4 posts
DC•••
Dylan Ciaccio in
Niche Content Boosting · 1mo
Your clients need inbound from LinkedIn content you help them make…
DC•••
Dylan Ciaccio in
Niche Content Boosting · 2mo
If you see this post, it’s because your service is LinkedIn related…
DC•••
Dylan Ciaccio in
Niche Content Boosting · 3mo
If your agency makes LinkedIn content, it needs to reach the right people…
DC•••
Dylan Ciaccio in
Niche Content Boosting · 4mo
My client got 10 inbound sales calls from the content we made…
Step 04 — Spend
We use $400–$1000 in media spend per month to guarantee reach
Organic reach might show up in three months, or never. And it requires your client to always engage and be active — something you hate reminding them to do and something they hate doing.
Reach comparisonFirst 60 days
How much of the target market is reached in the first couple of months
Organic reach
≈ 12% of ICP
Paid distribution
100% of ICP
When your client reaches their niche audience with the right content, their results change. And so does your pricing power and churn.
| Organic content | Organic + paid distribution | |
|---|---|---|
| ICP Impressions | 3,000 | 30,000 (CPM = $30) |
| Media spend | $0 | $500 |
| Your clients' results | 1 sales convo | 5 sales convos |
| Your ability to charge | $2K/month | $4K/month |
| When clients churn | After 6 months | After 1 year |
| Insights from controlled variables | 0 — organic has too many variables | Pain point, job title, and CTA insights |
| Timeline | Results after Month 3 | Results after Month 1 or 2 |
What does an engagement look like?
We can start with 1 of your clients (or yourself). But the steps we go through are the same.
Pricing (per client ad account)
Up to 3 ad sets
$375/month
Good for when you're just trying to reach the right people consistently.
4–5 ad sets
$500/month
Good for learning which offers resonate with which audiences.
6–8 ad sets
$750/month
Good for doing the above while spending $1K+ in ad budget.
*Ad spend is separate and paid directly to LinkedIn. Typically $400–$1K/month per client depending on audience size.
*Ad sets are audience segments. A cold layer and the retargeting layer of that same audience are separate ad sets.
Let's grab a drink and see how we can weave paid distribution into your offer without disrupting your process.
FAQ